4 Essential Elements of A Great Business Card Design

Your business card is much more than a piece of paper bearing the credentials of your company. It is the face of your company with which your clients associate. It is your launchpad for new connections and opportunities in business. You have to be cautious while designing your business card because it can prove to be a double-edged sword. A well-designed business card can attract new clients while a bad one can piss them off.

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There is no one-size-fits all formula for business card designing, it depends entirely on your taste and preferences. Some of the most important elements are mentioned below which should be taken into consideration while designing your business card. These simple but useful tips will make your business card a clear winner among your clients.
1. It should be simple
Nothing attracts your clients more than the simplicity of your business card. You will have to make a perfect blend between simple and excess designing. A simple, uncluttered sophisticated design will attract more clients, making your business more memorable. Bring out the professional appearance of your business card. However do not go for too simple design which will be left behind in competition among other cards. You can use both side of the card for your content but it should neither be less nor more when it comes to content on the card.
2. It should be memorable
Your clients are flooded with all sorts of business card from many people, you should make an effort to make your card memorable. Come out with some out of the box ideas while designing your business card to make it special in every aspect. Plastic or metal made business card will surely make a mark among your clients. If your budget allows you, select the most premium and stylish business card to impress your clients. The better and exclusive your design will be, better will be your chances to be distinctive among other cards present with your clients.
3. It should brand well
Even though your business card might attract your clients in the initial stage but sometime it fails to do the marketing for your company. Every element which is used on the business card should portray the image of your company which you want to project. Proper color pallet, typeface and material should be selected to bring the best out of it. Being the face of your company, business card should be consistent with the personality of your firm. Avoid too much deviation in the design from time to time as it would lead to confusion in the mind of the clients.
4. It should be within limitations
There is no point making an exclusive business card at a hefty price. The business card should be within the budget of the company. A good business card does not necessarily has to be expensive. You can take the help of professional graphic designing company to get the best design at the most affordable price. Your business card should bring out a professional appearance without compromising with your budget. The business card should integrate all the necessary elements to attract clients and stand out from the others present in the market.

How to make your Newspaper Ad Design more Effective?

How often have you noticed an ad in your newspaper? I am sure it must be every time when you have opened it to read. Now, how much time you have invested in reading the ad? I am sure not even a few minutes. This is the uniqueness of the newspaper ad, either you like it and go through it or you completely dislike it by not even looking at it. Newspaper, traditional it might be, still is one of the best way of advertising your brand, service or product. As advertising in a newspaper comes with a cost proper analysis should be done before going for it. The newspaper becomes redundant with the next issue coming out, you need to design your ad in such a way that it strikes the reader instantly.

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Your newspaper ad design should be such that it creates a lasting impression within the first few seconds. The reader will go through your ad only if can catch his attention with your ad design. Yourdesignpick, a leading web design and development company has years of experience in designing powerful and effective newspaper ad. With the best-in-the-industry technology and most flexible customizations they will make sure that you get nothing but the best. Some of the basic things that should be kept in mind to make your newspaper ad design more effective are:

Headline

The headline being the first thing that readers will read, is the most important aspect of newspaper ad design. Your headline should be short, attractive and to-the-point. The font and color should be easy and clean to make them legible in the very first instant.

Content

The content being the second in command after headline should be engaging too. Your content should be crisp, with appropriate font size. The content being too lengthy will urge the readers to avoid it. Use bullet points and avoid long paragraphs.

Design

The design and graphics included also help in grabbing reader’s attention. Your design should be both catchy and attractive. However, your design should not overpower and outshine your content in the ad. Too much of flashy elements will repel the reader instead of otherwise.

Color

Though usually newspaper ads come in black and white, color can be a luxury in newspaper ad design. By using right color combination, you can attract the reader’s attention. A well-drafted design with right color will make your newspaper ad design more effective and powerful.

Logo

Your business logo is your brand identity and should be given due importance. The best place in your newspaper ad design should be reserved for your logo. Though there is no rule but usually your logo finds a place at the bottom right corner. Your logo should appear clearly in your ad.

Size

Since the space in the newspaper cost you money, your newspaper ad design should comply with it. You have to design your ad according the space you have bought in the newspaper. Right design of newspaper ad according to the space available should be your aim.

YourDesignPick, understands the importance of newspaper ad design and therefore executes it with utmost care and precision. Along with the most attractive and unique newspaper ad design, it also offers corporate logo design, poster designs, creative business cards, custom stationery designs, presentation folder designs, t-shirt design, vehicle wrap design & much more in 30+ categories.

YourDesignPick Brings Exciting Christmas Discounts on its Graphic Designing Services

“YourDesignPick, leading graphic design firm has announched its special christmas discount offer of FLAT 10% off on entire range of graphic designing services”

New Jersey, USA, 26th November, 2014 – As Christmas is just round the corner, it’s time to celebrate the holiday season by wishing people with personalized greeting cards & gifts. With festive season rapidly approaching, YourDesignPick, renowned graphic design company is pleased to announce the special 10% Christmas discount offer.

Christmas is celebrated every year on 25th of December with great pomp & happiness & on this auspicious occassion, YourDesignPick, is happy to offer 10% discount on its entire gamut of services such as customized greeting cards, logo designing, brouchure designing, business card designing & many more. Customers from across the globe can avail this offer & make their Christmas celebrations special & memorable with our creative graphic designs.  To avail the offer, customers need to use the voucher code :”XMAS2014” for 10% discount & the offer is valid till 15th January, 2015.

The company spokesperson Mr. Vinit said, “We wish Merry Christmas & a prosperous New Year to all our valuable clients & as a loyalty gesture, we have decided to offer special discounts on creative graphic designing services with 100% free customization & guaranteed delivery with 48 hours.”  Regarding Christmas special designs, Mr. Vinit added, “We are getting a tremendous response for our customized Christmas greeting card services as more & more people are contacting us for fully personalized cards with special messages for their loved ones. Even corporate businesses have approached us for personalized Christmas cards designed with their business branding into it; so enjoy this holiday season as we are taking care of your wallets by offering affordable graphic designing services. ”

About YourDesignPick

YourDesignPick is one of leading graphic design companies, offering wide range of graphic designing services at the most affordable prices. From creative logos to corporate brochures, from business cards to customized greeting cards, from personalized T-shirts to web designing; they offer it all under one single roof. With more than 5000+ satisfied clients across USA, UK, Australia, Canada & India, YourDesignPick offers full customization with guaranteed 48 hours delivery window with 24X7 phone, chat & email support.

Contact Information:
Mr. Vinit Dawra
+91 – 94261 57243
support@yourdesignpick.com

Brochures & its Types

Brochure is most effective & strongest offline marketing element because it interacts directly with end users. The awareness & message conveyed through brand brochures between companies & target audience is very efficient as compared to other media tools such as billboards or print advertisements. Brand brochure is a must have corporate identity element that every business needs as they depict detailed information of company’s products & services. The main USP of brochures is their shelf life as they are with customers for longer period of time.

Once you are clear on why a brochure needs to be professionally well-designed, its time for you to know the types of brochure designs. Below is the visual image showing you the types of brochure design.

• Single Fold (Bi fold)
Single fold brochure divide the sheet directly in half, so that it opens either vertically or horizontally, creating a total of four panels.

• Bi fold 8 Page
Bi fold 8 Page is form of single fold but it contains 6 more pages inside which enables it to read as a book.

• Three Fold
Three folds can be complicated to pull off correctly, but offer a unique design opportunity for brochures. When unrolled, the interior panels can create one large four-panel design.

• Two Fold
Like a standard accordion fold, two fold styles split the paper into thirds, but one panel goes over the other instead of collapsing down like an accordion. This is also sometimes referred to as a letter fold since it resembles the way a business letter is folded.

• Three Fold Double Parallel
Parallel folds create an effect similar to two basic folds aligned “parallel” to one another. A parallel brochure fold will first open up like a standard folder with two interior panels of design space and then unfold further, revealing four additional panels.

• Three Fold Gate
Gate folds create a total of 8 panels. This is a common technique for both presentation folder and brochure folds.

• Two Fold Gate
Two Fold Gate is similar to Three-gate fold but it gives 4 panel instead of 8.This type of folds give attractive royal signature.

Brochure design
• Accordion / Two Z-Fold
It resembles the letter “Z” as it zig-zag back and forth, dividing the page into thirds. The average accordion-folded sheet includes two folds, creating six panels of design space with the ability to design two-page spreads on the interior panels.

• Half Fold then Half Fold
This type of fold is made by folding a paper into 4 equal size. It is one of the simple and demanding fold.

Among these types of brochures, you can pick the one that suits your amount of detail, type of business & business conventions the most. For unconventional businesses, you can also opt for unconventional brochure designs like hexagonal brochure, triangular brochure etc.

All in all, if you are planning for better market out-reach, a good brochure design is must. So go, get an appealing, professional brochure design. It will surely bring you more business than the actual spend you do behind it. Whenever somebody boasts to you about her smartness of ignoring brochures & implementing solely online promotions, just share her this post & wish her best of luck for her marketing campaign!

If you are the one among smarter people out there & want to get a smart brochure design, we advice you to visit brochure design section at YourDesignPick. YourDesignPick assures you best design deals at highly competitive prices.

Designing Business Cards That Reflect Your Brand !!

Starting a business is not an easy undertaking and quick step to do, but attractive Business cards can be helpful to promote your business and your products in market and Networking is the key in any new business start up. Business cards are the traditional way used since long to enhance your company and product. Your business card can make or break any business relationship you have potentially earn. If your marketing campaign is lacking Business card then this is your time to get creative.

The thing that matters how you design your business card will reflect your brand image on your clients and potential. This image will actually impact about your quality service and business. Business cards help business people present a good company image by highlighting the services provided by a particular company. They can also help to enhance the personal image of a businessperson. There are so many options that you can go with when designing your creative business cards. Business cards can be in a various sizes, shapes, styles and colors. Sometimes it is very confusing to decide that how you want your business card to look, you need to make sure it looks perfect. After all, it is the thing that is representing you and your business.

Even though business cards are relatively common business tools, it is not uncommon for people to have difficulty determining what information they should include on their business cards. In fact, some people will ignore vital information from their business cards and concentrate more on pictures. All the fancy looking cards will be of no use if it is not informative and helpful. Investment after business card designs will be a waste if the people to whom you have handed a card will not reach you! Production and printing costs of business cards are low, but benefits are high, as they create a brand image in the business world. As a result, the market value of business cards is high.

Simple business card design is the best. Analyze who are your clients and what type of business do they have. In race of looking bold and more innovative business cards, your business card will simply go in the trash. Give your clients such amazing business card that they should file it for contact later. If you are stuck on your ideas, just browse through thousands of business card design gallery at YourDesignPick that showcases most creative, stylish, original and innovative business card designs.

YourDesignPick, an online portal which is open for all those who require custom graphic design without facing any hassles in dealing with multiple graphic designers all under one roof. You can get your custom business card designed in a simple and quick way with 100% customization. So, what are you waiting for? Go, enhance your brand identity with creative business card designs inventory at YourDesignPick.


Need of Custom Business Cards for effective branding

Buying a custom business card design is apparently not too difficult task but still it could be much more easier and beneficial if you knew the metrics to checkout before you actually do it.

Here are 4 essential things you should consider while buying a custom business card design:

1. Shape of Your Desired Business Card
2. Print material
3. Business Card Size &
4. Design format

Shape of your business card:

There are two types of business cards by shape, either die-cut or conventional business card. Before you get a custom business card design, bear in mind which one you want for your business and create your design brief accordingly.

  • Die-cut business cards

    Die-cut business cards are special type of business cards which are not rectangular in shape. Die-cut business cards need to be printed using more sophisticated printing machinery and hence if you choose a design suitable for die-cut business card, it will cost you more than conventional business cards. Die-cut business cards come in various shapes ranging from simple circle to undefined ones. So you will also need to specify its shape and dimensions in your design brief for a perfect custom design.

  • Conventional business cards

    Conventional business cards are simple rectangle shaped business cards. Almost of them are same in size, usually 3.5×2 inches. However, if you want some twist with it, you can opt for different print materials other than regular paper. So if you are going for conventional business card, also specify its size and material in your design brief. It will help designers prepare the best design for you.image

Business card print material:

By the types of material, there are many possibilities for business cards but consider your budget and estimate the cost for your preferred type of business card material. It will help you figure out what’s the best type of business card for you. Based upon type of used material, there are following types of business cards:

  • Paper business cards

    Paper business cards are easily available anywhere both online and offline. If you are considering cost-effectiveness, regular paper business cards are quite cheaper compared to all other types of business cards. Paper business cards can be textured, glossy, matte or regular finished. Choose the one that suits best to your business personality & budget and get your business card design made accordingly.

  • Plastic business cards

    Plastic business card can be transparent or non-transparent. Though transparent plastic business cards look quite appealing, you should bear in mind that such cards are usable only with one of its side. As you print on one side, another side of card will become useless for design purpose. So choose transparent business card designs only if you need fewer details to be displayed and a simple business card design with minimal graphics. Also specify in your brief if you need business card design for transparent plastic material or the regular plastic material.

  • Metal business cards

    In very rare case, metal business cards are advised as they are quite costly and hard to carry with and handover to others. If you are a kind of business that is rough and sluggish in nature, metal business cards can be ideal for you, otherwise it’s not recommended at all.

  • Wooden business cards

    Wooden business cards are beautiful and looks sophisticated. So if you are running a highly professional business related to luxurious entities, you can go for wooden business cards. For example, an interior designer’s business card would look great if its made of wooden material. If you are to choose wood as print material for your business card, ask your designers for business card mock ups made using wooden material.

If you have any other material in your mind other than paper for your business card, Ask your printers first if they provide prints on that materials or not.

In either case they do provide or not, clearly describe in your design brief which kind of material you are going to use for your business card.

Also ask your designers to give you design previews for the very same material. For example, if you are going to have letterpress business cards ask for letterpress business card mock ups instead of plain designs. It will give you better idea of how it will actually look.

Business card size:

Usually business card size is 3.5×2 inches but standard business card sizes around the world are matter of variation. See the following Wikipedia table to know more about it. In your design brief, include your business card size too:

Design format:

When you buy business card design online, one of the major problem you might face is incompatible design format. The business card design provided by your design should be in a printable format and for that you have to consider following tips:

Get bleed area included in design:

Bleed area is extra part (additional border space) of design that is kept as blank design space to accommodate with unwanted cutouts in design. Bleed area will save you from design cutouts when you get your business card design is actually printed. Also it will be useful later when you need to change business card size slightly.

Make sure the design format you get is print-friendly:

To ensure print-friendliness of your design,

1. consider the file format &

2. Consider image mode of design.

Most widely used print formats are .psd, .eps, .tif, .jpeg, .ai, .pdf and .png. Ask your designer which of these formats will be available to you and discuss with your printers if they could use it for their prints. Image mode can be CMYK, RGB or any other standard image mode but most widely used is CMYK. So make sure that business card design supplied to you will be in CMYK mode only.

As you have chosen every aspect for your ideal business card design, now you can move to your designer and get your business card custom designed. There are several leading graphic designing companies available in market providing designing services for business and individual purpose. From their design portfolio, you can choose from 1000s of ready-made design samples and customize it as per your needs, all at quite an affordable prices. So before you start searching for best graphic design company offering creative, keep the above things in mind for stellar brand identity.