4 Essential Elements of A Great Business Card Design

Your business card is much more than a piece of paper bearing the credentials of your company. It is the face of your company with which your clients associate. It is your launchpad for new connections and opportunities in business. You have to be cautious while designing your business card because it can prove to be a double-edged sword. A well-designed business card can attract new clients while a bad one can piss them off.

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There is no one-size-fits all formula for business card designing, it depends entirely on your taste and preferences. Some of the most important elements are mentioned below which should be taken into consideration while designing your business card. These simple but useful tips will make your business card a clear winner among your clients.
1. It should be simple
Nothing attracts your clients more than the simplicity of your business card. You will have to make a perfect blend between simple and excess designing. A simple, uncluttered sophisticated design will attract more clients, making your business more memorable. Bring out the professional appearance of your business card. However do not go for too simple design which will be left behind in competition among other cards. You can use both side of the card for your content but it should neither be less nor more when it comes to content on the card.
2. It should be memorable
Your clients are flooded with all sorts of business card from many people, you should make an effort to make your card memorable. Come out with some out of the box ideas while designing your business card to make it special in every aspect. Plastic or metal made business card will surely make a mark among your clients. If your budget allows you, select the most premium and stylish business card to impress your clients. The better and exclusive your design will be, better will be your chances to be distinctive among other cards present with your clients.
3. It should brand well
Even though your business card might attract your clients in the initial stage but sometime it fails to do the marketing for your company. Every element which is used on the business card should portray the image of your company which you want to project. Proper color pallet, typeface and material should be selected to bring the best out of it. Being the face of your company, business card should be consistent with the personality of your firm. Avoid too much deviation in the design from time to time as it would lead to confusion in the mind of the clients.
4. It should be within limitations
There is no point making an exclusive business card at a hefty price. The business card should be within the budget of the company. A good business card does not necessarily has to be expensive. You can take the help of professional graphic designing company to get the best design at the most affordable price. Your business card should bring out a professional appearance without compromising with your budget. The business card should integrate all the necessary elements to attract clients and stand out from the others present in the market.

Brochures & its Types

Brochure is most effective & strongest offline marketing element because it interacts directly with end users. The awareness & message conveyed through brand brochures between companies & target audience is very efficient as compared to other media tools such as billboards or print advertisements. Brand brochure is a must have corporate identity element that every business needs as they depict detailed information of company’s products & services. The main USP of brochures is their shelf life as they are with customers for longer period of time.

Once you are clear on why a brochure needs to be professionally well-designed, its time for you to know the types of brochure designs. Below is the visual image showing you the types of brochure design.

• Single Fold (Bi fold)
Single fold brochure divide the sheet directly in half, so that it opens either vertically or horizontally, creating a total of four panels.

• Bi fold 8 Page
Bi fold 8 Page is form of single fold but it contains 6 more pages inside which enables it to read as a book.

• Three Fold
Three folds can be complicated to pull off correctly, but offer a unique design opportunity for brochures. When unrolled, the interior panels can create one large four-panel design.

• Two Fold
Like a standard accordion fold, two fold styles split the paper into thirds, but one panel goes over the other instead of collapsing down like an accordion. This is also sometimes referred to as a letter fold since it resembles the way a business letter is folded.

• Three Fold Double Parallel
Parallel folds create an effect similar to two basic folds aligned “parallel” to one another. A parallel brochure fold will first open up like a standard folder with two interior panels of design space and then unfold further, revealing four additional panels.

• Three Fold Gate
Gate folds create a total of 8 panels. This is a common technique for both presentation folder and brochure folds.

• Two Fold Gate
Two Fold Gate is similar to Three-gate fold but it gives 4 panel instead of 8.This type of folds give attractive royal signature.

Brochure design
• Accordion / Two Z-Fold
It resembles the letter “Z” as it zig-zag back and forth, dividing the page into thirds. The average accordion-folded sheet includes two folds, creating six panels of design space with the ability to design two-page spreads on the interior panels.

• Half Fold then Half Fold
This type of fold is made by folding a paper into 4 equal size. It is one of the simple and demanding fold.

Among these types of brochures, you can pick the one that suits your amount of detail, type of business & business conventions the most. For unconventional businesses, you can also opt for unconventional brochure designs like hexagonal brochure, triangular brochure etc.

All in all, if you are planning for better market out-reach, a good brochure design is must. So go, get an appealing, professional brochure design. It will surely bring you more business than the actual spend you do behind it. Whenever somebody boasts to you about her smartness of ignoring brochures & implementing solely online promotions, just share her this post & wish her best of luck for her marketing campaign!

If you are the one among smarter people out there & want to get a smart brochure design, we advice you to visit brochure design section at YourDesignPick. YourDesignPick assures you best design deals at highly competitive prices.