Brochures & its Types

Brochure is most effective & strongest offline marketing element because it interacts directly with end users. The awareness & message conveyed through brand brochures between companies & target audience is very efficient as compared to other media tools such as billboards or print advertisements. Brand brochure is a must have corporate identity element that every business needs as they depict detailed information of company’s products & services. The main USP of brochures is their shelf life as they are with customers for longer period of time.

Once you are clear on why a brochure needs to be professionally well-designed, its time for you to know the types of brochure designs. Below is the visual image showing you the types of brochure design.

• Single Fold (Bi fold)
Single fold brochure divide the sheet directly in half, so that it opens either vertically or horizontally, creating a total of four panels.

• Bi fold 8 Page
Bi fold 8 Page is form of single fold but it contains 6 more pages inside which enables it to read as a book.

• Three Fold
Three folds can be complicated to pull off correctly, but offer a unique design opportunity for brochures. When unrolled, the interior panels can create one large four-panel design.

• Two Fold
Like a standard accordion fold, two fold styles split the paper into thirds, but one panel goes over the other instead of collapsing down like an accordion. This is also sometimes referred to as a letter fold since it resembles the way a business letter is folded.

• Three Fold Double Parallel
Parallel folds create an effect similar to two basic folds aligned “parallel” to one another. A parallel brochure fold will first open up like a standard folder with two interior panels of design space and then unfold further, revealing four additional panels.

• Three Fold Gate
Gate folds create a total of 8 panels. This is a common technique for both presentation folder and brochure folds.

• Two Fold Gate
Two Fold Gate is similar to Three-gate fold but it gives 4 panel instead of 8.This type of folds give attractive royal signature.

Brochure design
• Accordion / Two Z-Fold
It resembles the letter “Z” as it zig-zag back and forth, dividing the page into thirds. The average accordion-folded sheet includes two folds, creating six panels of design space with the ability to design two-page spreads on the interior panels.

• Half Fold then Half Fold
This type of fold is made by folding a paper into 4 equal size. It is one of the simple and demanding fold.

Among these types of brochures, you can pick the one that suits your amount of detail, type of business & business conventions the most. For unconventional businesses, you can also opt for unconventional brochure designs like hexagonal brochure, triangular brochure etc.

All in all, if you are planning for better market out-reach, a good brochure design is must. So go, get an appealing, professional brochure design. It will surely bring you more business than the actual spend you do behind it. Whenever somebody boasts to you about her smartness of ignoring brochures & implementing solely online promotions, just share her this post & wish her best of luck for her marketing campaign!

If you are the one among smarter people out there & want to get a smart brochure design, we advice you to visit brochure design section at YourDesignPick. YourDesignPick assures you best design deals at highly competitive prices.

Designing Business Cards That Reflect Your Brand !!

Starting a business is not an easy undertaking and quick step to do, but attractive Business cards can be helpful to promote your business and your products in market and Networking is the key in any new business start up. Business cards are the traditional way used since long to enhance your company and product. Your business card can make or break any business relationship you have potentially earn. If your marketing campaign is lacking Business card then this is your time to get creative.

The thing that matters how you design your business card will reflect your brand image on your clients and potential. This image will actually impact about your quality service and business. Business cards help business people present a good company image by highlighting the services provided by a particular company. They can also help to enhance the personal image of a businessperson. There are so many options that you can go with when designing your creative business cards. Business cards can be in a various sizes, shapes, styles and colors. Sometimes it is very confusing to decide that how you want your business card to look, you need to make sure it looks perfect. After all, it is the thing that is representing you and your business.

Even though business cards are relatively common business tools, it is not uncommon for people to have difficulty determining what information they should include on their business cards. In fact, some people will ignore vital information from their business cards and concentrate more on pictures. All the fancy looking cards will be of no use if it is not informative and helpful. Investment after business card designs will be a waste if the people to whom you have handed a card will not reach you! Production and printing costs of business cards are low, but benefits are high, as they create a brand image in the business world. As a result, the market value of business cards is high.

Simple business card design is the best. Analyze who are your clients and what type of business do they have. In race of looking bold and more innovative business cards, your business card will simply go in the trash. Give your clients such amazing business card that they should file it for contact later. If you are stuck on your ideas, just browse through thousands of business card design gallery at YourDesignPick that showcases most creative, stylish, original and innovative business card designs.

YourDesignPick, an online portal which is open for all those who require custom graphic design without facing any hassles in dealing with multiple graphic designers all under one roof. You can get your custom business card designed in a simple and quick way with 100% customization. So, what are you waiting for? Go, enhance your brand identity with creative business card designs inventory at YourDesignPick.


Need of Custom Business Cards for effective branding

Buying a custom business card design is apparently not too difficult task but still it could be much more easier and beneficial if you knew the metrics to checkout before you actually do it.

Here are 4 essential things you should consider while buying a custom business card design:

1. Shape of Your Desired Business Card
2. Print material
3. Business Card Size &
4. Design format

Shape of your business card:

There are two types of business cards by shape, either die-cut or conventional business card. Before you get a custom business card design, bear in mind which one you want for your business and create your design brief accordingly.

  • Die-cut business cards

    Die-cut business cards are special type of business cards which are not rectangular in shape. Die-cut business cards need to be printed using more sophisticated printing machinery and hence if you choose a design suitable for die-cut business card, it will cost you more than conventional business cards. Die-cut business cards come in various shapes ranging from simple circle to undefined ones. So you will also need to specify its shape and dimensions in your design brief for a perfect custom design.

  • Conventional business cards

    Conventional business cards are simple rectangle shaped business cards. Almost of them are same in size, usually 3.5×2 inches. However, if you want some twist with it, you can opt for different print materials other than regular paper. So if you are going for conventional business card, also specify its size and material in your design brief. It will help designers prepare the best design for you.image

Business card print material:

By the types of material, there are many possibilities for business cards but consider your budget and estimate the cost for your preferred type of business card material. It will help you figure out what’s the best type of business card for you. Based upon type of used material, there are following types of business cards:

  • Paper business cards

    Paper business cards are easily available anywhere both online and offline. If you are considering cost-effectiveness, regular paper business cards are quite cheaper compared to all other types of business cards. Paper business cards can be textured, glossy, matte or regular finished. Choose the one that suits best to your business personality & budget and get your business card design made accordingly.

  • Plastic business cards

    Plastic business card can be transparent or non-transparent. Though transparent plastic business cards look quite appealing, you should bear in mind that such cards are usable only with one of its side. As you print on one side, another side of card will become useless for design purpose. So choose transparent business card designs only if you need fewer details to be displayed and a simple business card design with minimal graphics. Also specify in your brief if you need business card design for transparent plastic material or the regular plastic material.

  • Metal business cards

    In very rare case, metal business cards are advised as they are quite costly and hard to carry with and handover to others. If you are a kind of business that is rough and sluggish in nature, metal business cards can be ideal for you, otherwise it’s not recommended at all.

  • Wooden business cards

    Wooden business cards are beautiful and looks sophisticated. So if you are running a highly professional business related to luxurious entities, you can go for wooden business cards. For example, an interior designer’s business card would look great if its made of wooden material. If you are to choose wood as print material for your business card, ask your designers for business card mock ups made using wooden material.

If you have any other material in your mind other than paper for your business card, Ask your printers first if they provide prints on that materials or not.

In either case they do provide or not, clearly describe in your design brief which kind of material you are going to use for your business card.

Also ask your designers to give you design previews for the very same material. For example, if you are going to have letterpress business cards ask for letterpress business card mock ups instead of plain designs. It will give you better idea of how it will actually look.

Business card size:

Usually business card size is 3.5×2 inches but standard business card sizes around the world are matter of variation. See the following Wikipedia table to know more about it. In your design brief, include your business card size too:

Design format:

When you buy business card design online, one of the major problem you might face is incompatible design format. The business card design provided by your design should be in a printable format and for that you have to consider following tips:

Get bleed area included in design:

Bleed area is extra part (additional border space) of design that is kept as blank design space to accommodate with unwanted cutouts in design. Bleed area will save you from design cutouts when you get your business card design is actually printed. Also it will be useful later when you need to change business card size slightly.

Make sure the design format you get is print-friendly:

To ensure print-friendliness of your design,

1. consider the file format &

2. Consider image mode of design.

Most widely used print formats are .psd, .eps, .tif, .jpeg, .ai, .pdf and .png. Ask your designer which of these formats will be available to you and discuss with your printers if they could use it for their prints. Image mode can be CMYK, RGB or any other standard image mode but most widely used is CMYK. So make sure that business card design supplied to you will be in CMYK mode only.

As you have chosen every aspect for your ideal business card design, now you can move to your designer and get your business card custom designed. There are several leading graphic designing companies available in market providing designing services for business and individual purpose. From their design portfolio, you can choose from 1000s of ready-made design samples and customize it as per your needs, all at quite an affordable prices. So before you start searching for best graphic design company offering creative, keep the above things in mind for stellar brand identity.

Importance of Creative & Eye-Catchy Graphic Designing

Graphic design basically is visual problem solving using text and/or graphical elements. Your aim is to create something that is pleasing to the eye, and gets the attention of the viewer. But things can’t just look cool.

Web design is a relatively new profession compared to other forms of design, due to the youth of our medium. As with any design discipline, there are aspects of the Web design process that are unique to the medium, such as screen resolution, additive color spaces and image compression. But too often these more unique details override our sense of the bigger picture. We focus on the fact that it is Web design and push aside core design concepts that can make any project stronger without interfering in the more technical considerations later on.

Graphic design has often looked as an intellectual model. We long to infuse our work with the same kind of dense theoretical knowledge and the same kind of broad ranging, legendary critiques. But we’re not architects. We’re graphic designers. Our role is less defined. We cross between print and web, 2-D and 3-D. Our work is easier to produce and more ephemeral. This fluidity, coupled with a discipline-wide pragmatic streak, makes it difficult to establish a defined body of graphic design theory.

Graphic design implementation is a continuous process of enhancing your creative mind to create a piece of design. There are numbers of different forms of art related to the field developed or invented by different creative thinker. You must go with the trend, study their concept, make your own hypothesis and integrate your prior and new knowledge.

Elements of graphic design:

  • Consistency
  • Alignment
  • Contrast
  • Proximity

Inclining your lifestyle in the world of graphic design is a way of exercising your creative thinking. Creative people like graphic designers know when it comes to creating artistic works. A dedicated designer who treats graphic designing as part of his life doesn’t look after the number of money; it is on the number of people whom he made inspired. Not the number of projects he made for a certain clients but the number of masterpieces seen by the creative world. This is where the curious side of the principles of graphic design will be implemented.