Brochure is most effective & strongest offline marketing element because it interacts directly with end users. The awareness & message conveyed through brand brochures between companies & target audience is very efficient as compared to other media tools such as billboards or print advertisements. Brand brochure is a must have corporate identity element that every business needs as they depict detailed information of company’s products & services. The main USP of brochures is their shelf life as they are with customers for longer period of time.
Once you are clear on why a brochure needs to be professionally well-designed, its time for you to know the types of brochure designs. Below is the visual image showing you the types of brochure design.
• Single Fold (Bi fold)
Single fold brochure divide the sheet directly in half, so that it opens either vertically or horizontally, creating a total of four panels.
• Bi fold 8 Page
Bi fold 8 Page is form of single fold but it contains 6 more pages inside which enables it to read as a book.
• Three Fold
Three folds can be complicated to pull off correctly, but offer a unique design opportunity for brochures. When unrolled, the interior panels can create one large four-panel design.
• Two Fold
Like a standard accordion fold, two fold styles split the paper into thirds, but one panel goes over the other instead of collapsing down like an accordion. This is also sometimes referred to as a letter fold since it resembles the way a business letter is folded.
• Three Fold Double Parallel
Parallel folds create an effect similar to two basic folds aligned “parallel” to one another. A parallel brochure fold will first open up like a standard folder with two interior panels of design space and then unfold further, revealing four additional panels.
• Three Fold Gate
Gate folds create a total of 8 panels. This is a common technique for both presentation folder and brochure folds.
• Two Fold Gate
Two Fold Gate is similar to Three-gate fold but it gives 4 panel instead of 8.This type of folds give attractive royal signature.
• Accordion / Two Z-Fold
It resembles the letter “Z” as it zig-zag back and forth, dividing the page into thirds. The average accordion-folded sheet includes two folds, creating six panels of design space with the ability to design two-page spreads on the interior panels.
• Half Fold then Half Fold
This type of fold is made by folding a paper into 4 equal size. It is one of the simple and demanding fold.
Among these types of brochures, you can pick the one that suits your amount of detail, type of business & business conventions the most. For unconventional businesses, you can also opt for unconventional brochure designs like hexagonal brochure, triangular brochure etc.
All in all, if you are planning for better market out-reach, a good brochure design is must. So go, get an appealing, professional brochure design. It will surely bring you more business than the actual spend you do behind it. Whenever somebody boasts to you about her smartness of ignoring brochures & implementing solely online promotions, just share her this post & wish her best of luck for her marketing campaign!
If you are the one among smarter people out there & want to get a smart brochure design, we advice you to visit brochure design section at YourDesignPick. YourDesignPick assures you best design deals at highly competitive prices.