How to make your Newspaper Ad Design more Effective?

How often have you noticed an ad in your newspaper? I am sure it must be every time when you have opened it to read. Now, how much time you have invested in reading the ad? I am sure not even a few minutes. This is the uniqueness of the newspaper ad, either you like it and go through it or you completely dislike it by not even looking at it. Newspaper, traditional it might be, still is one of the best way of advertising your brand, service or product. As advertising in a newspaper comes with a cost proper analysis should be done before going for it. The newspaper becomes redundant with the next issue coming out, you need to design your ad in such a way that it strikes the reader instantly.

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Your newspaper ad design should be such that it creates a lasting impression within the first few seconds. The reader will go through your ad only if can catch his attention with your ad design. Yourdesignpick, a leading web design and development company has years of experience in designing powerful and effective newspaper ad. With the best-in-the-industry technology and most flexible customizations they will make sure that you get nothing but the best. Some of the basic things that should be kept in mind to make your newspaper ad design more effective are:

Headline

The headline being the first thing that readers will read, is the most important aspect of newspaper ad design. Your headline should be short, attractive and to-the-point. The font and color should be easy and clean to make them legible in the very first instant.

Content

The content being the second in command after headline should be engaging too. Your content should be crisp, with appropriate font size. The content being too lengthy will urge the readers to avoid it. Use bullet points and avoid long paragraphs.

Design

The design and graphics included also help in grabbing reader’s attention. Your design should be both catchy and attractive. However, your design should not overpower and outshine your content in the ad. Too much of flashy elements will repel the reader instead of otherwise.

Color

Though usually newspaper ads come in black and white, color can be a luxury in newspaper ad design. By using right color combination, you can attract the reader’s attention. A well-drafted design with right color will make your newspaper ad design more effective and powerful.

Logo

Your business logo is your brand identity and should be given due importance. The best place in your newspaper ad design should be reserved for your logo. Though there is no rule but usually your logo finds a place at the bottom right corner. Your logo should appear clearly in your ad.

Size

Since the space in the newspaper cost you money, your newspaper ad design should comply with it. You have to design your ad according the space you have bought in the newspaper. Right design of newspaper ad according to the space available should be your aim.

YourDesignPick, understands the importance of newspaper ad design and therefore executes it with utmost care and precision. Along with the most attractive and unique newspaper ad design, it also offers corporate logo design, poster designs, creative business cards, custom stationery designs, presentation folder designs, t-shirt design, vehicle wrap design & much more in 30+ categories.

YourDesignPick Brings Exciting Christmas Discounts on its Graphic Designing Services

“YourDesignPick, leading graphic design firm has announched its special christmas discount offer of FLAT 10% off on entire range of graphic designing services”

New Jersey, USA, 26th November, 2014 – As Christmas is just round the corner, it’s time to celebrate the holiday season by wishing people with personalized greeting cards & gifts. With festive season rapidly approaching, YourDesignPick, renowned graphic design company is pleased to announce the special 10% Christmas discount offer.

Christmas is celebrated every year on 25th of December with great pomp & happiness & on this auspicious occassion, YourDesignPick, is happy to offer 10% discount on its entire gamut of services such as customized greeting cards, logo designing, brouchure designing, business card designing & many more. Customers from across the globe can avail this offer & make their Christmas celebrations special & memorable with our creative graphic designs.  To avail the offer, customers need to use the voucher code :”XMAS2014” for 10% discount & the offer is valid till 15th January, 2015.

The company spokesperson Mr. Vinit said, “We wish Merry Christmas & a prosperous New Year to all our valuable clients & as a loyalty gesture, we have decided to offer special discounts on creative graphic designing services with 100% free customization & guaranteed delivery with 48 hours.”  Regarding Christmas special designs, Mr. Vinit added, “We are getting a tremendous response for our customized Christmas greeting card services as more & more people are contacting us for fully personalized cards with special messages for their loved ones. Even corporate businesses have approached us for personalized Christmas cards designed with their business branding into it; so enjoy this holiday season as we are taking care of your wallets by offering affordable graphic designing services. ”

About YourDesignPick

YourDesignPick is one of leading graphic design companies, offering wide range of graphic designing services at the most affordable prices. From creative logos to corporate brochures, from business cards to customized greeting cards, from personalized T-shirts to web designing; they offer it all under one single roof. With more than 5000+ satisfied clients across USA, UK, Australia, Canada & India, YourDesignPick offers full customization with guaranteed 48 hours delivery window with 24X7 phone, chat & email support.

Contact Information:
Mr. Vinit Dawra
+91 – 94261 57243
support@yourdesignpick.com

Brochures & its Types

Brochure is most effective & strongest offline marketing element because it interacts directly with end users. The awareness & message conveyed through brand brochures between companies & target audience is very efficient as compared to other media tools such as billboards or print advertisements. Brand brochure is a must have corporate identity element that every business needs as they depict detailed information of company’s products & services. The main USP of brochures is their shelf life as they are with customers for longer period of time.

Once you are clear on why a brochure needs to be professionally well-designed, its time for you to know the types of brochure designs. Below is the visual image showing you the types of brochure design.

• Single Fold (Bi fold)
Single fold brochure divide the sheet directly in half, so that it opens either vertically or horizontally, creating a total of four panels.

• Bi fold 8 Page
Bi fold 8 Page is form of single fold but it contains 6 more pages inside which enables it to read as a book.

• Three Fold
Three folds can be complicated to pull off correctly, but offer a unique design opportunity for brochures. When unrolled, the interior panels can create one large four-panel design.

• Two Fold
Like a standard accordion fold, two fold styles split the paper into thirds, but one panel goes over the other instead of collapsing down like an accordion. This is also sometimes referred to as a letter fold since it resembles the way a business letter is folded.

• Three Fold Double Parallel
Parallel folds create an effect similar to two basic folds aligned “parallel” to one another. A parallel brochure fold will first open up like a standard folder with two interior panels of design space and then unfold further, revealing four additional panels.

• Three Fold Gate
Gate folds create a total of 8 panels. This is a common technique for both presentation folder and brochure folds.

• Two Fold Gate
Two Fold Gate is similar to Three-gate fold but it gives 4 panel instead of 8.This type of folds give attractive royal signature.

Brochure design
• Accordion / Two Z-Fold
It resembles the letter “Z” as it zig-zag back and forth, dividing the page into thirds. The average accordion-folded sheet includes two folds, creating six panels of design space with the ability to design two-page spreads on the interior panels.

• Half Fold then Half Fold
This type of fold is made by folding a paper into 4 equal size. It is one of the simple and demanding fold.

Among these types of brochures, you can pick the one that suits your amount of detail, type of business & business conventions the most. For unconventional businesses, you can also opt for unconventional brochure designs like hexagonal brochure, triangular brochure etc.

All in all, if you are planning for better market out-reach, a good brochure design is must. So go, get an appealing, professional brochure design. It will surely bring you more business than the actual spend you do behind it. Whenever somebody boasts to you about her smartness of ignoring brochures & implementing solely online promotions, just share her this post & wish her best of luck for her marketing campaign!

If you are the one among smarter people out there & want to get a smart brochure design, we advice you to visit brochure design section at YourDesignPick. YourDesignPick assures you best design deals at highly competitive prices.